Many freelancers have a presentation to help convert clients, do you need one? No, but should you have one? Yes. In this episode, I discuss the different types of presentations, how to create it, and what the content should be. It’s an action-packed 7 minutes!
Do you need a freelance presentation to convert clients?
Get ready for freelancing strategies, hacks and tactics to help you skyrocket your success. Brought to you by Freelancer masterclass.com you’re listening to freelancing school with your instructor Mike Volkin
Hi everyone, Mike Volkin here with Freelancer masterclass, I wanted to talk to you about our new sponsor Tresta. If you or your team are working from home, this is the perfect Virtual Phone system for you. Tresta is an app for iPhone and Android that allows you to do business calling and texting from anywhere with no hardware, just a smartphone you’re already using. And a lot of freelancers list their personal phone number on their site, and then get overwhelmed with all the business calls they received, especially if you’ve been through Freelancer masterclass. So it can be quite complicated drawing a line between your personal and professional life when clients are calling you
Day in and day out on your personal number. So this is the best business phone app out there. Whether you just need a business phone number, or if you’re ready for a complete business phone system. Tresta is totally flexible. It could grow with you as you bring on more clients. And it’s all unlimited calling texting, and all those powerful call management features like auto attendance, call recording, user groups and more a and it just starts for $15 a month. So right now they’re offering a 30 day free trial so you can see if the virtual phone system is right for you communicate smarter and more efficiently with Tresta.
Now we’re going to get into the content for today, which is should I create a freelancing presentation?
How are we going to present that to the client? What should be in it? And what method should we use to present it? Well, there’s a number of different ways to go about this. But to answer the main question, yes, you should have a freelancing presentation. Now I’ve seen several different styles of presentations. So let me walk you through each of them. And you can determine which one you want to do. The first one which is the most common is simply a video screen share of you talking and discussing what it is you can do for the client in a way that addresses their pain points and not so much talks about them. Many times you see this type of presentation on Upwork popular freelancing platform of course, you’ll see a video of someone being talking about their work, how it relates to the the prospects, pain points, and maybe a little bit about your record in the past and measurable results. This could be done with a very easy screen share video program.
Like loom and there’s others like Camtasia Studio, but loom seems to be the most popular. It’s free, but there’s a paid upgrade for a few dollars that’ll give you access to unlimited everything. So that’s one style. The other style is more like for those who are graphic designers and writers, someone who actually has to have a prospect that sees their samples, and you can go to you know, graphic designers very possible you go to dribble with three B’s D, ri BBB le, and create a profile that way. But what you can do also is create a PowerPoint presentation and this kind of goes to everyone else who doesn’t want to be on video. I have a client right now actually, I’m an entrepreneur client, I’m a coach, and she does not want to be seen on video. So she creates presentations, which is great too. So the Prezi presentation should not be a catch all presentation. It shouldn’t be one for everybody. But it should be one specific for the industry that you work in. So the PowerPoint presentation should be designed just along the lines of your brand. The opening
page should be a little bit about you, and the industry you serve. The next page should be about the problems you solve. So for example, if you’re a graphic designer, you might, your pitch might be that you’re designed to help increase conversions on webpages, right, that might be one of the main solutions you provide so that that page should discuss that aspect. And then if you have room on that page, but don’t cram it with information, if you have a room in that page, maybe a couple measurable results, the third page should have measurable results. Okay, in the fourth page should have testimonials. So essentially have a four page slide. So it’s important that you don’t have a 27 page, you know, 20 plus slide deck, I just was hiring on a position on Upwork. And somebody sent me a presentation and I immediately opened it and saw the slide presentation was 27 pages. Like I’m not looking at this. So I looked at the first two slides, and they didn’t get their point across. So please know that prospects do note delay.
of what they have to look at before they open it, or as they open it. So please keep it to under seven slides if possible four to five slides. So so far, you have two different styles of presentations, you have the video, and you have the PowerPoint style presentation. But then there’s a third less common, but it’s still still around is the PDF attachment style. This way is getting less and less popular. But it is a good way to send something to multiple people without knowing that there’s any going to be any kind of formatting issues. In fact, I’ve seen people even PDF their their PowerPoint presentation, but you can attach this to an email and then your prospect can read it. I would recommend if you do this have an email tracker of some kind. And there are free Chrome extensions. I think one of them is called email tracker. And then basically any mail that you send through that account will in the sent mail section will either have a dot meaning it’s been unread or checkmark, meaning it’s been read. And if you hover your mouse over the checkmark it tells you how many times it’s been read and held.
The emails read all that good stuff that you need to know. That way you can follow up with a client or prospect at this point in a timely manner, because you can say, Oh, they just opened a presentation 20 minutes ago, right? Or maybe they haven’t opened it and you can send save it, send it again. Right. So if you’re doing something a PDF, just make sure that you send it with an email tracker if you want that good timing. Okay, so those are three different styles of presentations, and then how to send the presentations and then what should be in the presentations. Just remember the big mistake I see with presentations is freelancers just talk about themselves all the time. Once you’re done with your presentation, go through it and try to remove as many eyes as you can, not the letter eye but the word eye. So if you say I do this, I do that. Flip the sentence around to talk about the prospect on how you can help them without mentioning the word I it’s okay to do it a couple times. But remember, this presentation is about you helping them not about you telling them about yourself. Okay, so blah
Thank you for joining us for freelancing school. Be sure to subscribe to get the latest updates on the show. Go to freelancing masterclass.com to become a master freelancer.
Mike Volkin, is a fractional CMO and often referred to as the King of Freelancing. He has been freelancing for over a decade with resounding success. He is an expert panelist at Forbes and has appeared on dozens of media appearances spanning radio, TV and podcasts and has also been featured on the homepage of Upwork.
As a best-selling author who has built and sold 4 companies, Mike continues to inspire entrepreneurs throughout the world helping freelancers break free from the corporate rat race and spearhead their own successful careers.
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