Proposals for freelancers is almost like a swear word. Many don’t like them and many don’t use them. But honestly, sending a proposal to a prospect is the best way to define your scope of work and open the lines of communication. Let me show you the best way to send a proposal to a prospect.
Here is an example of the proposal that I describe in the podcast.
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freelancers school I am Mike Volkin, and today we’re going to be talking about sending out quotes the way that clients want to see them in Freelancer masterclass. I have given out a class and a template on how to send out a great proposal. But the problem with that is many of you don’t like to write and I know that the largest contingent of freelancers out there are writers, but still the majority of freelancers out there are not writers, and they’d rather see things in a tabular format, where they can just easily type in things in a table and in the client gets it. And honestly, as someone who hires freelancers I kind of like to see that too. Instead of reading through something, I
I just got a six-page proposal from an SEO Freelancer and it was mostly templatish. And you can it was really evident right away, and that loses value.
But another thing that didn’t impress me as all it was was a step by step guide. what they’re going to do. It told me no other details. It just said what they’re going to do each step didn’t tell me how many hours are going to spend doing it, what they’re going to what I should expect at the end of each step, nothing. So what I am doing now attaching to the show notes, is I am going to give you a tabular format proposal that I think every Freelancer should use. And this isn’t just for SEO people. This is for writers and tech people that are building websites, all sorts of freelancers. So
let’s move from left to right. If you’re at the gym or in your car, listen to this podcast and you don’t have access to the table. I’m just going to go from column to column from left to right and describe what you
phase of the table is the first, then by the way, there are seven columns, this table. The first column is the task column. So this basically describes the task is not what the project is, but what the task is. So if the project is SEO, there might be seven or eight or 20 different tasks that comprise of that project. So that is the task. The next column over is the estimated hours, how many hours will you need to complete that task? And then the third column is the days needed to complete that task that’s different than ours. Because you might tell me, Mike, it takes eight hours to complete this task. And I know there are typically eight hours in a workday, does that mean you’re gonna get it all done in one day? No, you’re a freelancer. You’re not a salaried employee. We’re typically that would happen. So I realize that as a freelancer, you may take your time. So someone who hires freelancers knows that knows that too.
So eight hours are needed to complete it. But it might take me three days to complete the task. So on the third column is days to complete. And on the fourth column is the resources needed. Will you need anybody from my team or an extra Freelancer? Will you need a coder to help you will you need a writer I don’t know what you’re going to need to complete this task, you need to tell the person that’s going to be hiring you. I need so and so. And this is a good spot to put usernames and passwords in case you need access to anything. And the next column is expected deliverables. Okay, this is the fifth column. So what are you going to deliver to the client? Is it a PDF report? Is it a phone call? Is that a pre-recorded video? What exactly are you going to be delivering? And the second to last column. The sixth column is a benchmark of success. This is something that you’re going to want to fill out as a freelancer because this is something you get to measure your success against. So if you have 10 tasks in a project and eight of them
are considered successful, the client was more likely to hire you again, right? So, in fact, you want all tend to be successful but state your level of a benchmark of success. So if your task is keyword analysis for SEO, your benchmark of success is delivering 20 keywords that are viable for your website, meaning you can go after those keywords right now. They have low competition, they have a high search count whatever the case is, you can just spell that out. And a lot of times, the reason why you want to do this is because the clients don’t know what a benchmark of success is. They just see the task, I need SEO. They don’t know what success is, they don’t know what to measure that is. So if you tell them, then that would make it a lot easier. And the last column is simply notes because a lot of times the task is just two or three words. That might mean something to you, but not to the client. So you want to flush that out a little bit of notes. So the keyword analysis might be a note for that might be
blog posts and content of pages keywords, the appropriate keywords must be put into the right pages and blog post something to that effect. So that’s the great table that you can use that will tell your client exactly what you’re going to be doing and what they can expect. So use this more than anything else I’ve told you so far and Freelancer masterclass and all my podcasts all my videos, use this as your one stop Quick Guide to get an instant conversion in prospects to clients from prospects to clients. Okay, so this will convert prospects way faster into clients than using some templated one that you’ve used in the past. Okay, good luck.
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