The holiday season is a tough time to drum up business for most freelancers and consultants. Your prospects and clients are often busy and not thinking about work as much. Let me show you some simple ways to drum up some business during the holiday season.
Get ready for freelancing strategies, hacks and tactics to help you skyrocket your success brought to you by Freelancer masterclass calm. You’re listening to freelancing school with your instructor Mike Volkin
everyone I am Mike Volkin, lead instructor Freelancer masterclass and host of the very popular Freelancer school I’m very humbled by all the attention it’s been getting lately and all the great comments and the stats are just skyrocketing upwards in hockey stick fashion, in interviews and listen, so I’m very humbled by that. Thank you for listening. This topic is on the top three ways to find freelance clients during the holiday season. It is a holiday season now we’re in the fourth quarter if you’re listening to this live or almost live and we’ve got a common problem that a lot of freelancers in consultants have there in this time of years that their clients are very slow to respond to emails and their prospecting is very hard to do because many people don’t respond to proposals and, and because a lot of their potential clients are on vacation or, or have one foot out the door, you know of work. So let’s talk about the top three ways to find freelance clients during the holiday season. The first thing I would recommend is to touch base with past clients. Now, even if you’ve been an experienced Freelancer don’t have any freelance to work at all. You only have a few past clients doesn’t have to be a big project. You don’t have to over engineer this, okay? All you have to do is take your your best clients that you know, ended well the relationships ended well. There’s always a potential for future work. You’d like to work with them in the future. And you simply send them an email, ask them how they’ve been okay. You can ask them their plans for the upcoming year. You can ask them there if they met their goals for last year. For example, I had a client I just followed up with because I did a, I worked with one of their web designers and did a whole website revamp for them, and it changed their entire company. And when I was done with that project, I kind of left them and I went on to other other clients, other projects. That was about six months ago. I then followed up with him a few weeks ago or a couple weeks ago, and he’s now told me Well, the websites double the traffic, we have more organic hits coming in from search engine optimizations than it you know, because of your search engine optimization work than ever before. We’re about 250% in traffic since the website launch. Okay, great. You know what, that’s a big win. And it just showed that I followed up with him he care it showed him that I cared about what he was, what he was doing and how he was doing and how his company was doing. So he very much appreciated that. And now I have another project on my plate he gave me because I followed up with him. Now I wasn’t expecting work. I was just generally curious on how His website and just the holiday season and getting touched in touch with past clients made me think of Oh, I wonder how that website revamp is doing. Okay, you can do the same thing. simply send them a note with no selling or preconditions that just makes you top of mind to them. Okay? You can ask them questions specific to their business or specific to the personal life.
Another thing another way to get freelance clients during the holiday season is you’ve got a gift to receive so give them something of value. You know, I hire a lot of freelancers, and every year I get a slew of even though I don’t drink coffee, I get a slew of coffee cards in the mail which are nice you know, I give him to my wife there’s still nice I last year got nice Harry and David’s Asian pear collection My God was most delicious forever eight. I got cherries, berries, I get box of chocolates. I get all sorts of stuff right? past freelancers are want to stay top of mind with me because I treat them right. I give Work, why not send them a few dollars here and there to show them the appreciation? I’m not suggesting you do that. I don’t do that, personally, unless clients have given me a lot of work. You know, I’m talking about 30,000 plus for the year. So you can mail them a simple card, you can give them suggestions to improve their latest blog post title, if you’re a writer, you know, freelance writers make up the largest contingent of freelancers. And if you’re a writer looking to drum up business, and let’s say you’ve written a blog post, or a few blog posts and titles for a previous client, just go back to them and say, Hey, listen, I was looking at your blog a few days ago, and I noticed you’ve got a few new blog posts that could use some optimization. Remember these SEO keywords you told me we needed to go after? Well, it turns out they’re not in your title. So I suggest changing your last couple titles to this, this and this. All right, you know, that shows them that you care to put some thought into it. And hey, that’s right. I remember you. We’ve got a big push and content marketing coming up. Do you want to help you know, it’s that easy. It happens all the time. And if you freelance marketer, one of the things you can do give them a free website review saying hey, I noticed since we last touch base, you made these changes to your homepage, I suggest doing this, this and this to improve your marketing or inbound traffic or conversions or whatever it may be. All right. So you can give them website review, you can improve their latest blog post title, improve anything based on what you do as a freelancer, you can help them just by reaching out and sending a quick comment again, being top of mind. And the third thing I recommend is to connect with other freelancers and strategic partners. Two different things here. Sometimes there’s a gray area there, but let me explain. When you’re talking to freelancers, those are people who don’t necessarily do what you do. So I’m a marketer. I work with graphic designers, I work with writers, I work with other marketers like SEO professionals. You know, I’m a strategist, so I won’t do SEO. Usually. I’ll work with other freelancers and the same client, but they’re not taking dollars from me. They’re not my competitors. Now, as strategic partner might be a whole other company. So let’s say I often refer clients to a particular software system or a SAS company, right? I’ll reach out to the owner of that company saying, Hey, listen a successful year for me, I drove 20 people to your to your company, or maybe two. You know, let’s talk about how we can work together more in the future. You can ask them did you meet your goals for this prior year or this year? we’re in right now or what are your goals for this upcoming year? And then you could talk about ideas to partner together for the upcoming years. You know what, it always come to the table with ideas say something like you know what, this is what I’m thinking our working relationship should be. So we can both benefit in science it’s called a symbiotic relationship. When both parties benefit when both people benefit and I have Freelancer partnership contracts in Freelancer masterclass calm, so if you haven’t taken the course go ahead and register, you get all that great stuff. But anyway, freelancers and strategic partners are a great way to get clients During the holiday season, they’re available. They’re working. Alright, so hopefully you can take either one of these three items I just mentioned or all three of them and drum up some really great business for the end of this year and for the upcoming year. Okay, good luck.
Thank you for joining us for freelancing school. Be sure to subscribe and get the latest updates on the show. Go to freelancing masterclass.com to become a master freelancer.
Transcribed by https://otter.ai