What are some good ways to find international clients as a freelancer?
First, to attract international clients you need to have your profile and correspondence copywritten by someone in the country you’re trying to attract.
Second, you need reviews and testimonials from clients in that country
Third, you need to be familiar with the customs and greetings of that country. Trying to attract US-based clients with a “greetings of the day” doesn’t cut it
Fourth, you need to have a smooth payment system that is friendly to international payments
Fifth, you need to understand the exchange rate
Sixth, have a phone number local to that country
Seventh, try PPC ads targeting only prospects in those countries
Eighth, optimize your website to locally related keywords
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Get ready for freelancing strategies, hacks and tactics to help you skyrocket your success brought to you by Freelancer masterclass calm. You’re listening to freelancing school with your instructor Mike Volkin
Welcome to another episode of freelancers school. I hope you all are doing well. Today we’re going to be discussing what are some good ways to find international clients as a freelance marketer. I am your host, Mike Volkin, lead instructor of Freelancer masterclass. You know, many of you want to for whatever reason, there could be many target clients that are outside of your country that you’re in. I don’t particularly do that, but I can speak to what you need to do in order to get those clients. I have however, had clients in over two dozen different countries, but I don’t specifically target a particular country by Everybody has their own wishes and desires. So let’s talk about how to get international clients as a freelancer. First, to attract international clients, you need to have your profile and correspondence copy written by someone in the country you’re trying to attract. So if you have an Upwork, profile Freelancer five or whatever platform you’re using, maybe even LinkedIn, okay, your profile needs to be tight, tight, tight, because anybody who’s going to be hiring you for any significant amount of money is going to look at your profile and review it. So I recommend having a copy written by someone in the country that you’re trying to attract the same clients from. Another tip is you need reviews and testimonials from clients in that country. It just shows the prospect that you’ve worked in that country before and you know the regional dialect and you know, the customs and all the idiosyncrasies that come with dealing with a client in another country so it gives them reassurance when they see those testimonials and reviews. Okay? Third, you need to be familiar with the customs and greetings of that country trying to attract US based clients with a subject line or an intro line and your email of greetings of the day. It doesn’t cut it. I can’t tell you how many times we’ve gotten emails with Hello, Sir, greetings of the day. And I’ve been called beautiful by another man. Many, many times, I guess it’s a common greeting and in a certain country, and they have no idea what I look like I’m sure I’m not saying I’m beautiful. I’m just saying that’s a common greeting in their country, but not in the US and it’s a little weird. Okay, so the fourth tip, you need to have a smooth payment system that is friendly to international payments. I’ve complained about this on our prior podcast about hiring freelancers in other countries and then they demand this these weird payments that I have to go through hoops just to get them paid and that is a serious roadblock. me now In fact, before I hire a freelancer in another country, I always ask what type of payment that they accept before I hire them. Because if it’s something I’ve never heard of, or something I know it’s going to give me issues. I just move on. Fifth. Now we’re talking about ways to find international clients as a freelance marketer. The fifth tip I have for you is you need to understand the exchange rate, and not just understand it, but communicate it. I hired a freelancer from Canada to do some social media postings for me about a year ago, and he had quoted me a price and I had paid it at the end, and then he complained that it was in US currency. Of course, it is in US currency because I’m in the US. But he was quoting me from his exchange rate, and that was not communicated it. I just asked him the amount and he told me, so make it clear when you’re working with clients or even other freelancers, someone you have to pay or even accept payment from in there in another country. Make sure you’re talking About the same currency exchange, okay, six have a phone number local to that country if possible. And I’m not talking about one z two z clients here and there from another country. I’m talking about if you want to make a full time or nearly full time living having many, many clients in a particular country, you are specifically targeting, you should have a local phone number specific to that country make it easy for them to communicate with you. Alright.
Seventh, try Pay Per Click ads targeting only prospects in those countries. You know, pay per click ads are very powerful in many respects, but mostly because you can target people almost down to the street level. So if you want to pick up clients in a particular country, you just set your geographic preferences on Google ads or Facebook ads, even Reddit or Cora or Twitter, Instagram, whatever platform you’re on, and you set your criteria to be for that particular country. That way you know you’re targeting only clients. in that country. And the last tip I have for you if you want to target clients in another country is to optimize your website to locally related keywords. Everywhere you go. There are different dialects and ways to say certain things and keywords, even from state to state in the United States. So that makes SEO that much more difficult. So if you’re going to another country, they may call certain things in your industry different. And you want to make sure your website is optimized for that if you want to pick up the right traffic. Okay, so hopefully these tips helped. And if you haven’t already, please subscribe to this podcast, because we published very often tips, tricks and hacks for freelancers to grow their career.
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Transcribed by https://otter.ai